WHO WE ARE
A young media group and social enterprise based in Sabah, providing one-stop production services for story-telling in multiple formats, ranging from full-length documentaries and short films to public service advertisements, graphic and website design, and social media branding packages.
We tell the stories that need to be heard.
GEORGE YONG aka Joj
Director
George is a director, film-maker and professional photographer of 15 years’ experience. As the Managing Director of Cherita Media Group, George leads a young, curated team of media professionals in realizing Cherita’s twin mission as a locally grown multi-formatted story-telling powerhouse, and a social enterprise to empower youths in the Sabah media and arts industry. A Sino-Kadazan from Kota Kinabalu, George is inspired by the art of story-telling in and strives to breathe new life into the arts scene through the medium of pictures, films and graphics.
MOHD ZAIN aka Zen
Director of Photograpy
At just 22 years of age, Zen has proven his mettle in the area of film-making, taking home the best-director award & grand prize at the Sabah Screen Fest & Borneo Eco Film Fest competitions. His broad body of work comprises of commercial work, public service advertisements, documentaries and short- films. Zen distinguishes himself from many other film-makers of his generation by the sophistication of his finished films; he believes that the value of a story lies not only in the innovation of its telling, but also in the quality of its final edits. He shoots primarily with Sony A6600 but for specific projects he will be using Canon C70 to produce documentary-quality images.